Group Meeting Schedule

19 April 2010: Le Serrurerie @ 4:00pm
20 April 2010: Le Serrurerie @ 3:00pm
21 April 2010: Building D @ 4:00pm
22 April 2010: Building D @ 3:30pm
23 April 2010: REPORT DEADLINE @ 3:00pm

21 April 2010

Hoffman & Novak 1996

Klick on the headline, it should open the pdf for the

Hoffman, D., Novak, T. (1996b), "Marketing in hypermedia computer-mediated environments: conceptual foundations", Journal of Marketing, Vol. 60 pp.50-68.

if not, just copy this link.

http://www.google.de/search?hl=de&source=hp&q=Marketing+in+Hypermedia+Computer-Mediated+Environments%3A+Conceptual+Foundations+Donna+L.+Hoffman+hoffman%40colette.ogsm.vanderbilt.edu+Thomas+P.+Novak+novak%40moe.ogsm.vanderbilt.edu&meta=&cts=1271844047


It is the publication of the model we will use for the analysis, in case the slides alone are not sufficient enough.

L.
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1 comment:

  1. ln2321 April, 2010 17:14

    Novak, Thomas P., Donna L. Hoffman, and Yung Yiu-Fai. 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach." Marketing Science 19, no. 1: 22. Business Source Premier, EBSCOhost (accessed April 21, 2010).

    Here is the source that I use for studying the Dove website

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