Is anyone else having difficulty using Kozinets as a framework analysis tool? I have been able to go through the details of Hoffman and Novak, but with Kozinets I am not sure it is necessarily something that can be adequately applied (in the amount of words restricted) to our case. I feel that it is much more complex than what we are able to delve into.
What are your thoughts?
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For the moment I only used Hoffman and Novak conceptual model for the part I work on. Kozinets is not completely relevant to it.
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