21 April 2010
Is Dove’s “Campaign for Real Beauty” Real?
Let the debate open about the impact of the campaign and the truth behind it
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19 April 2010: Le Serrurerie @ 4:00pm
20 April 2010: Le Serrurerie @ 3:00pm
21 April 2010: Building D @ 4:00pm
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22 April 2010: Building D @ 3:30pm
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2010
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- German example of viral marketing using DOVE
- Women marketing
- Evolution, the first viral video by Dove
- Deconstructing website methodology
- Is Dove’s “Campaign for Real Beauty” Real?
- taking a mobile application further
- Combining "Hoffman and Novak" and Kozinets
- Mintel Report on social Media
- Hoffman & Novak 1996
- Beauty brands are unsure of the best ways to treat...
- How it got started- 2004
- Dove's strategy analysis
- Dove detractors
- Other Dove websites: go fresh
- Facebook: leader of social web traffic
- Dove Dimensions
- Dove on Facebook
- Next steps
- Dove Women vs. Men (active community vs. no commun...
- Dove is Active on Twitter
- Campaign for real beauty
- Frameworks & Theories (Reminder) brainstorm
- Preliminary draft of the written project
- Potential topics
- Day 5 - The Mobile Internet
- Report and Blog Instructions
- Day 4 - Marketing and Communicating with Online Co...
- Day 3 - From Command and Control to Conversation a...
- Day 2 - Emarketing in the Context of Online Busine...
- Day 1 - A change in the balance of power?
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