Group Meeting Schedule

19 April 2010: Le Serrurerie @ 4:00pm
20 April 2010: Le Serrurerie @ 3:00pm
21 April 2010: Building D @ 4:00pm
22 April 2010: Building D @ 3:30pm
23 April 2010: REPORT DEADLINE @ 3:00pm

19 April 2010

Preliminary draft of the written project

Here is a first (plan suggestion) draft for improvement of the written project as discussed today:

1. Short introduction

2. Company overview
  • Who are they?, What are they doing? (brand/products) Why have they been chosen? Online company/ brand activities?
3. New media marketing perspective and framework.
  • Concepts and theories
  • Main useful framework
(Who build the brand?
Evolution in brand building
Social construction of brand ....)

4. Analysis
  • Methodology
  • Analysis
  • Results
( Interaction between the organisation and the online community
Conversation taking place
Differences of points of view
Influences and Powers
Issues...)

 5. Recommendations (6)

6.Conclusion
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1 comment:

  1. vir1420 April, 2010 18:23

    Here is what we've agreed on so far.

    1.Intro
    2. Growing importance of social media: in general and for Dove
    3. Company: Company overview, Internal tool (Dove website) and external tools (Twitter, Facebook, Youtube, mobile)

    The main frameworks will be Kozinet and Hoffman & Novak. These 2 models having been identify as being complementary, they will be used a basis for the analysis.

    Concerning the tags that need to be mentioned in terms of materials (in order to ease the search on the blog), here they are:

    - ref/SMGeneral
    - ref/SMDove
    - ref/IntWebsite
    - ref/ExtTwitterFacebook
    - ref/ExtYoutubeMobile

    ReplyDelete

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