Campaign for real beauty

Must beauty be a beast?

This and other similar questions will be on our minds for the next days as the choice has been made:

DOVE - Campaign for real beauty

The organisational website not only carries a strong vision, it also includes all the requested features, such as an active online community, links to facebook and twitter, and relatively easy access. The other remaining topics were not chosen for their already almost flawless social activities; the DOVE-community in that sense holds more opportunities for analysis and future recommendations.

For the strategic analysis, what framework can be applied to the Dove-Site? Supporting the reading material, please do check the notes and slides of the lecture for additional information.

Lecture 1: Virginie
Lecture 2: Rosalia
Lectuer 3: Hélène (LN23)
Lecture 4: Stephanie (StephLynnWebb)
Lecture 5: Luise (Ella)

to be continued...