Essay / Report Instructions: Organisational Web Site Analysis
1. Analysing the interaction between the organisation and its online community (the conversations which are taking place online whether involving the organisation or not).
2. Analyse if there are any differences between the way the organisation sees the brand and the way its online community do (the way the traditional media influence the conversations taking place if at all).
3. Analyse if there is any evidence that the community of users is influencing the organisation in it development of its brand and or working with it.
* No more than 2500 words (excluding appendices and bibliography).
Blog Instructions:
1. Show group's research.
2. Link relevant sites.
3. Reflective thinking on the range of issues related to the project.
* All members must contribute.
* No word limitations.
Marking Criteria:
- Overall research and analysis of the chosen organisation and its online presence. (30%)
- Group blog showing developing research and reflection on the issues associated with online brand communities. (20%)
- Evaluate different academic frameworks relating to social construction of brand in the context of the organisation chosen. (30%)
- Clarity of communication and expression of ideas. (20%)
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