How it got started- 2004

In 2004, For the first time ever, an interactive billboard in Times Square is serving as a public forum for New Yorkers to debate, Global Beauty Brand Dove Asks: "What is beautiful?" As they cast their vote via cell-phone, a running tally appears in real-time on the billboard and the website simultaneously, http://www.campaignforrealbeauty.com/.

read more at:
http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_22/ai_n6248505/