Next steps

After our meeting this afternoon, please find following a summary of the next steps that we have decided to take:
The analysis of the brand and its online presence will be developed in two parts:
· Website
· External links (Facebook, twitter, youtube, etc)

Furthermore, we have agreed to combine the theoretical frameworks of Hoffman and Novak, and Kozinets and apply them as analysis tools.
Further research and findings will also be discussed in our next meeting.

thanks!