Push and Pull
Assymetric information
Long tail / Short tail
4 C's social media
R. Edelman
Gruning & Al
Kozinet (Type of virtual comunity members)
E-tribalisation marketing
Habermas
Foucault
Extrinsic /Intrinsic
Porter's Value Chain
Desintermediation / Reintermediation
Chaffey's business strategy
Six part model of cyber interactivity
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