Internet services are increasingly being accessed on the move and via mobile devices. This is also leading to the development of new forms of mobile/internet applications, services and new forms of devices such as the iPad. These open up significant opportunities for marketing and communications. How should we interpret these developments and implications for the future? The session also includes a briefing on the group project for the following week.
Additional Readings:
Edelman. (2010). Digital Visions 101 ideas for the new decade. Available: http://www.edelman.com/insights/special/10IdeasForTheNewDecade.pdf. Last accessed 5th April 2010.
Mobile Marketing Association. http://mmaglobal.com/policies/education
Gapper J. (2010). The iPad's scary counter‐revolution. Available: http://www.ft.com/cms/s/0/c2b991ca‐42a4‐11df‐91d6‐00144feabdc0.html Last accessed 10th April 2010.
Project Briefing:
Information to be supplied at the briefing.
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