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19 April 2010: Le Serrurerie @ 4:00pm
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20 April 2010

Dove's strategy analysis

Hey,

I am trying to look to Dove online marketing strategy

Here is some interesting articles:

A Case Study in Integration: The Dove Campaign For Real Beauty

and

The Best Viral Marketing Campaigns: Dove Evolution

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2 comments:

  1. ln2321 April, 2010 19:04

    Beyond Dove article xplain other insigth about the strategy:

    http://www.strategyonline.ca/articles/magazine/20080301/moycraig.html

    ReplyDelete
  2. ln2321 April, 2010 19:05

    Real women, real results: A look at Dove's best of Silver Anvil-winning campaign

    http://www.prsa.org/SearchResults/view/471/105/Real_women_real_results_A_look_at_Dove_s_best_of_S

    Here is a PR point of view

    ReplyDelete

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