It would be interesting to differentiate Dove women and Dove men.
I wanted to bring this element to the attention of everybody since implicitly we all agreed on focusing on the women website. However, this differentiation is important since there is no community and no forum on the men website. It can be interesting to bring this point later in the report since it could still be interesting to compare the different categories of a same brand between each other.
It coul help us in our paper since the aim of it is to evaluate the argument that: "brands are increasingly constructed by its users and participants not by the organisation and that social media has accelerated this process".
19 April 2010
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I totally agree! I think that is a very interesting point. :)
ReplyDeleteI completely agree as well. I think this is definitely something we should mention. Not sure if it's 100% relative to this topic, but I found this article:
ReplyDeleteMarketing To Men: Branding Strategy Insider
http://www.brandingstrategyinsider.com/2010/04/marketing-to-men.html?utm_source=twitterfeed&utm_medium=twitter
- Stephanie L. Webb
yes, very good. Maybe for the recommendations?!
ReplyDeleteI would like to highlight the fact that the First page of the dove website is different from one country to another.
ReplyDeletei think this is intersting concerning cultural background of of potential netsurfers)
e.g.
1- a little movie of women, interacting between each other (France, Austria, Belgium, Denmark, Finland, Germany, Greece, Latvia, Spain Sweden...)
2- Traditional Dove soap (Chile)
3- Diverse promotion ( Australia, New Zealand)
4- a couple looking at ecah other in a bed ( Slovakia, Ctzecck republic...)
5 - Self esteem workshops for girls (Canada...)
6- a crowd of women, It works, trust us (UK, ireland...)
7- Asian girls and different products shown...)
Korea- 2 possibilities to enter in the website, asian girls)
I found another article from the NY times that states that men are less active in social communities than women
ReplyDeletehttp://www.nytimes.com/aponline/2010/04/06/business/AP-US-TEC-TechBit-Internet-Gender.html?_r=2&scp=3&sq=online%20communities&st=cse
Since the Link I posted earlier doesn't seem to be working correctly anymore, here is a new one with the same content:
ReplyDeletehttp://www.physorg.com/news189778721.html
and also directly from AP:
http://www.google.com/hostednews/ap/article/ALeqM5hWmrBUd5aJDX9glZMWAm9BLdjMcAD9ETLG080
Luise