German example of viral marketing using DOVE

I know, everyones German skills might not be on top, but just to let u know, that Dove is used globally as an example of a viral marketing campaign.

http://www.youtube.com/watch?v=QQkN6koApg0&playnext_from=TL&videos=XlY4kPqDT7Y

Women marketing

I know we are quite advance on the process of the report but this website is dedicated to women marketing!

Enjoy a bit of feminism specificities?!?

Interesting!

Evolution, the first viral video by Dove

Here you can take a look at one of the first viral videos created by Dove in 2006.

http://www.youtube.com/watch?v=iYhCn0jf46U

It got two Cannes Lions Grand Prix awards and an Epica D'Or.

Deconstructing website methodology

This website give several example to decosntruct a website and analyse it.

Is Dove’s “Campaign for Real Beauty” Real?

Let the debate open about the impact of the campaign and the truth behind it